SERVICES

Building the world around an idea. Every project starts somewhere different. A thought, a feeling, a business that’s ready for its next chapter. My job is to find what sits at the heart of it, make sense of it, and give it a visual language of its own. The identity becomes the foundation. From there, we build whatever the brand needs to exist in the world.

01

Brand Strategy & Visual Identity

Strategy / Identity / Visual System

A brand identity is more than a logo. It’s the visual language that makes your business recognisable, meaningful and distinct. Together, we define the positioning, story and ideas behind the brand, then translate them into a considered visual identity — from typography and colour to imagery, art direction and the details in between. For: new brands, rebrands and businesses ready for their next chapter.

    • Discovery Questionnaire

    • Strategy and Creative Direction

    • Logo Suite

    • Brand Colours

    • Brand Graphics/Pattern

    • Typography Pair

    • Digital Mockups

    • Brand Guidelines

  • The identity is the foundation. Additional pieces can be added to extend the brand wherever it needs to go.

    Packaging, Social, Art Direction, Print & Marketing, Digital and Ongoing Support. See more in section 03.

  • No two brands need exactly the same thing. Every project is tailored to its scope, needs and ambitions, so pricing is always custom.*

    I’ll always be clear about what’s included, how we’ll work together and what your investment looks like before we begin.

    For larger projects, payment plans are available, because a great idea shouldn’t have to wait for the perfect moment.

    *Note: minimum project investment: £2,500

[1] Brand Identity for Lolikia

02

Website Design

Strategy / UX / Design

Giving the brand a place to live. Your website should feel like the brand, not like a template wearing its clothes. I design considered, intuitive websites for Squarespace and Shopify — bringing together structure, storytelling, art direction and digital experience to create a space that looks beautiful and works beautifully too. For: brands ready to build or rethink their digital home.

    • Website direction

    • Sitemap & page structure

    • Custom desktop & mobile design

    • Homepage + agreed pages

    • Responsive implementation

    • Essential integrations & e-commerce

    • Content implementation

    • Launch support

    • Additional pages

    • Copywriting / copy editing

    • Art direction

    • Photography direction

    • Shopify product setup

    • Advanced e-commerce functionality

    • Email templates

    • Ongoing website support

[2] Website Design for Maayy

03

Adds on

Beyond / Across / Ongoing

Not every brand needs everything at once. Some need a strong foundation. Others are ready to build beyond it. Packaging, social, art direction, digital design and ongoing creative support can be added — always guided by the same identity and the same idea at its core.

    • Product Boxes

    • Mailer Boxes

    • Packaging Tape

    • Label Design

    • Branded Tissue Paper

    • Stickers

    • Card Design

    • Tag Design

    • Pitch Decks

    • Social Media Templates

    • Grid Curation

    • Content Direction

    • Template Design

    • Business Cards

    • Booklets

    • Editorial Inserts

    • Postcards

    • Posters + Flyers

    • Brochures

    • Menus

    • Event Materials

    • Lookbook

    • Merchandise

  • A designer in your corner.

    Some brands need more than a project. They need someone who already knows the world they’re building.

    Monthly creative support gives you dedicated design time for whatever comes next — social content, campaigns, launches, graphic design, digital updates or the things you didn’t know you’d need until they came up.

    A flexible extension of your team, with ongoing creative support that grows with you.

[3] Packaging design for Lolikia

HOW I WORK

First, we find the thread. I start by understanding what you’re building, who it’s for and why it matters. Then we question, refine and make decisions. Sometimes that means challenging the obvious choice. Sometimes it means following the instinct that was right all along. Eventually, there’s a moment when everything clicks. That’s the idea we build from.

Have something in mind? You don’t need to have everything figured out before you get in touch. Bring the idea, the question, the half-formed thought, the thing you can see but can’t quite explain. We’ll find the language for it together.

Start a project →

[4] Studio Selam submark in use across stationery. Designed as an extension of the wider identity, it brings a considered finishing touch to the brand’s printed materials.